But there's a catch. There's always a catch.
That's me, circa 2001. This--according to the authors of today--is apparently when I was most qualified for my current job. Teenagers, they say, are the way of the future. Teenagers, they say, know all there is to know about social media. Your niece or nephew is probably walking around with a smart phone attached to his or her hand right now, thinking, "Gee wiz, I'd love to work for you, Uncle Ted! I know all about how to digitally market your company because I just looove Facebook and Twitter!"
..........I don't think so.
In case you've missed the subtext behind this post, there seems to be a small but consistent consensus that the job of social media marketer (or strategist) can and should be done by a local teenager. Cheap child labor and infinite enthusiasm--what a combo!
So what's a college grad to make of this situation?
My first thought was, They can't be serious. Are we really suggesting that small businesses hire middle-schoolers to head their marketing strategies? The only people who could possibly follow this advice are those who ask questions like, "Whats all this fuss about The Google?" and "How do I get on The Twitter?"
What have we learned today? Not only do I have to prove myself more more worthy than older, more experienced job candidates, I now have to battle it out with teenyboppers. Oy.
